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With the LG G Flex having landed late last year as the world’s first consumer available flexible phone, boasting a vertical bend that can be straightened when pressure is applied, LG has now suggested that it expects the technology to become a future industry standard.

“Do we see flexible phones as the future of the industry? The quick answer is yes,” Frank Lee, LG’s Head of Mobile Communications said speaking exclusively with TrustedReviews.

Suggesting that the LG G Flex could be the first of many flexible phones, not only from LG itself but the wider industry, he added: “For so long we have accepted the current form factor and there have been a lot of critics where people have been asking the questions of what’s next. This is just a glimpse of what could be.”

While standard candybar handset designs have been the norm for some time, the company believes the industry is on the cusp of a major change in this area. With the LG G Flex having been joined on sale by the horizontally curved Samsung Galaxy Round, it appears this movement has already state.

While it has claimed that flexible phones are the future, LG has failed to rule out any other possibilities for how future phones might develop.

Lee stated: “Our design teams and our engineering teams are looking at the possibilities and looking at how the smartphone is going to evolve in terms of form factor.”

Reverting back to flexible phones and the LG G Flex, he concluded: “This is just a demonstration of really what the future is going to be like.”

The LG G Flex is already available for purchase in LG’s native Korea. Although pricing has yet to be confirmed, the company has announced that the phone will be rolled out across the UK and the US early this year.

With the affordable phone manufacturer looking to future smartphone technologies, the company has told TrustedReviews that while the flexible phone market is not yet developed enough for it to jump aboard, it would consider producing bendy phones if the public demanded them.

“If curve displays or flexible displays become something that is a really desired by consumers, and we see real consumer benefits then we will go there,” Dan Dery, Alcatel’s Global Vice President of Market told us.

Although flexible phones are on the company’s radar, Dery believes there are improvements elsewhere that are currently more important.

“I feel we have a more lot of things to do in innovation before we do flexible,” he said.

“I have nothing against the curved display but I still struggle to see what it does for consumers except that you can’t put it in your pocket anymore.”

Late last year the LG G Flex became the world’s first flexible phone, with the vertically curved handset boasting a malleable display and body that could be flattened or curved by applying relatively forceful amounts of pressure.

Originally landing as a South Korean exclusive, the LG G Flex is now UK-bound, with the futuristic phone having already been made available for pre-order on British shores alongside a near £700 price tag.